We are a 12+ years strategy-led packaging design studio for global consumer brands.
We work with leaders who see packaging as one of their most
important sales and marketing assets, and who want to build a legacy.
Conceptualized and executed end-to-end for HEM Agarbatti's export market in Spain, Chants of Clarity is an affirmation kit combining crystal-infused incense sticks and affirmation cards into a single ritualistic experience. The design language draws from watercolour botanicals, sacred geometry, and gold typography to evoke spirituality with a premium, globally appealing sensibility. From naming and concept development to full range design execution, every touchpoint was crafted to resonate with the European wellness consumer.
Wholicious was planning to launch guilt-free Indian mithai for today's health-conscious consumers, and came to us with a clear objective, packaging that resonates with that consumer without looking like a typical mithai box. We took a storytelling direction, tracing where ingredients were sourced and bringing it onto the packaging through hand-sketched illustrations. We used bold gold shapes and highlighted key information so it connects with the consumer directly.
Built around the empowering idea of "I Love My Skin," Essentia was named and designed to inspire confidence in everyday skincare. A minimalist approach with a distinct colour palette warm yellow, sage green, and soft lavender creates strong product differentiation across the range while keeping the "I Love My Skin" message as the emotional hero of every pack.
Dubai Chocolate Chai, Limited Edition Packaging Inspired by the viral Dubai Kunafa chocolate trend, this limited edition packaging for the US market captures the indulgence of "luxury in a cup" where rich chocolate meets comforting chai. The dramatic chocolate drip over a deep emerald and gold palette creates instant shelf impact, blending Middle Eastern opulence with the warmth of an Indian tea ritual.
Strategy and brand thinking
come first and design
execution comes after and
we don't flip the script.Strategy and brand thinking come first and design
execution comes after and we don't flip the script.
We work best with clients who see packaging as a strategic business decision, not just a design one.
"Consumer brands are growing at rapid scale globally, and categories are more cluttered than ever, with competitors quick to catch up. Digital has opened unmatched reach, but that growth also makes packaging matter more than ever. Consumers need to fall in love with a brand's story and packaging like never before. Packaging has always been beyond design, but today, I believe it is one of the most important investments a brand should make to be a market leader or grow market share."
Kinnari Gala, Founder and Creative Director
A space where we take the liberty to think out loud, be creative and bold without hesitation.
Curious. Theorizing. Strategizing. Ambitious. Experimental. Adaptable. If these are your most common traits - and, you tend to buy products just because of the packaging ;) we'd love to meet you.
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